Tuesday, September 9, 2014

SUMMER BOX OFFICE BLUES

The number-crunching is drawing to a close and it seems the summer's movie box office take failed to impress.  It's easy to see why -- do the math: if a film costs 100 to 200 million dollars to make and costs more than twice that to advertise and promote, it's hard for any film to see a profit.
 
Studios must follow the example presented in this New Yorker cartoon I cut out twenty years ago.

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