Tuesday, September 9, 2014


The number-crunching is drawing to a close and it seems the summer's movie box office take failed to impress.  It's easy to see why -- do the math: if a film costs 100 to 200 million dollars to make and costs more than twice that to advertise and promote, it's hard for any film to see a profit.
Studios must follow the example presented in this New Yorker cartoon I cut out twenty years ago.